14 Aralık 2011 Çarşamba

Start With Why , Discover Your Why !

Those who know their Why are the ones who lead. They are the ones who inspire.

No one knows everything. But together, we know a whole lot. This is the reason the Why community exists - to bring people together to listen, to speak, to give, to take...to share.
People from all over the world have come together to join this amazing group of people. Every one of us devoted to the idea of inspiring people to do what inspires them. We show up because we want to share what we know and learn what we can do differently. It’s about helping each other. Because, like any strong community, it’s about people. It's about working together to build a world in which every one of us wakes up everyday inspired so that we can, in turn, inspire others.

The Celery Test
You walk into a bar and someone says to you “Do you know what you need for your business? You need Cadburys chocolate! If you’re not using Cadbury’s then your missing out on a mountain of money!”.
Five minutes later another person walks up to you and says “During this recession you have to be using Soya Milk for your business, if you’re not using Soya then you are crazy”. Somebody else then tells you it’s all about Jam Doughnuts, “Every business needs Jam Doughnuts, Facebook uses them and is making a million a day.”
Somebody comes over just before you leave and says “Celery, Celery is the Key”.
So four people have come up to you each giving advice, so who’s advice do you follow, all the advice is from perfectly good people who are all having a huge amount of success. So you go to the supermarket and you buy them all. You buy Cadbury’s Chocolate, Soya Milk, Jam Doughnuts and some Celery. You might or might not get value out of all of these products, there’s no guarantee. You spend a lot of time at the supermarket, you spend a lot of money, and worse, when you’re standing in the queue with all of your products in your arms, your celery, your soya milk, your Cadburys Chocolate, your Jam Doughnuts, nobody can see what you believe. Because what you bought didn’t necessarily correspond to anything you believe.
Nobody could see what you believe. So they just walk on by. Imagine if you knew why you had to buy these things, or you bought things because they corresponded to something you believed in. Imagine if the reason you do things was because you believed in healthy eating and that you only bought products that would help the integrity of your body.
The same smart people offer the same advice this time however when you go to the supermarket, you’re only going to buy celery and soya milk, the products that match your ethos. These are the only two products that make sense. Right? You’re sure to get value out of those products. Less time is spent at the supermarket, less money is spent, so there’s an efficiency play, and when you’re standing in queue holding your celery and holding your soya milk, everyone can see what you believe.
That’s Authenticity!

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